Carman Hall mobilizes social media influencers, strategic partners, and proprietary digital sites to provide brands with unmatched organic digital exposure that compels targeted audiences to embrace and share branded content.
Influencers provide a one-stop shop for content creation and distribution via social media, but require thorough, ongoing supervision and organization. After developing a custom creative strategy for your company, we identify influencers whose demographic and tastes support your brand/product. We oversee the campaign from negotiations with various influencers, through content creation and distribution, and final metric analysis.
Influencer marketing continues to grow into the leading form of promoting global brands as ad blockers and social media become more prevalent. Today, 47% of online customers use ad block technology, a fact that calls attention to the need for native advertising via channels that potential customers have elected to consume (Reuters Institute Digital News Report 2015). Moreover, 92% of people trust recommendations from individuals over brands, even if they don’t personally know the individual (Nielsen). Consumers trust their favorite influencers to give honest feedback about various products and services.
Despite the benefits of influencer marketing, many brands are still unable to properly execute campaigns. They often cannot identify which influencers are most compatible with their products. They also struggle to contact influencers and negotiate fair compensation packages. In fact, 75% of marketers categorized identifying influencers as the main challenge of influencer marketing (eMarketer). Finally, they fail to understand what type of content works best for the influencers’ audiences/demographics given the lack of available data.
Carman Hall alleviates the stress of planning and executing influencer campaigns. We strategize campaigns, identify the right influencers, and execute campaigns from A to Z. Our network of more than 1000 influencers ensure that you find the right social media starts to promote your brand!